Market Value

A more attractive front entrance can increase the perceived market value
of a home by a significant amount, according to a new survey conducted by
TNS, an independent research organization.

More than 2,400 consumers nationwide estimated home prices for
residences based on the home’s exterior appearance. The study found that
an enhanced entryway could add as much as $24,000 to a home perceived
value-as much as five times the cost of a new system. The study showed that
an upgraded entryway added about 4.1% in the under- $200,000 price
range, or about $7,720, moderately priced homes also benefited from
improved entryways, according to an earlier study conducted by the
company.

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The respondents viewed images of homes and were asked to estimate their
values, One group looked at images of homes with standard six-panel doors,
while another viewed homes with upgraded entry systems that included
decorative glass, sidelights and transom. Both groups also viewed "control" homes to adjust for possible sample differences.